Google Circles and Path 2.0: How good UI design cannot fix a broken solution.
There are inherent problems with binary social networks. The idea that someone is either full-on in your life (and therefore has access to everything about you) or not at all is not how it works offline. You tend to share certain information only with certain groups of people. Only some people will be interested in photos of your daughter, whereas those same people will probably not be interested in blog posts about your work.
Google Circles aims to solve these problems by allowing you to drag and drop people into distinct buckets, and letting you only share what you want with each circle. And yes, the UI makes it really easy to do this. It’s great design.
The problem is that it’s just too much work. I’ve long since given up trying to maintain my Circles, and I’m pretty sure I’m not alone. Circles also lost its core utility for me. After I put about 100 people into different buckets I couldn’t remember who I put where, and what I was supposed to share with which Circle. So I just gave up and started sharing everything publicly.
It doesn’t matter how great and fun an experience is, good UI design cannot fix a broken solution.

![My name is [REDACTED - will henceforth be recognized as ‘Bishop’] and I am writing on behalf of [REDACTED - will hencefoth be recognized as ‘The Company’]. With the recent passage of the 2257 United Sea of Tranquility Arms Control Act, The Company is no longer permitted to contract designers to concept its weaponry. The USoT public has unfortunately decreed that visually pleasing weaponry is to be frowned upon. However, with the recent discovery of limited time travel and the USoT’s failure to regulate it, we are able to seek help from your time. The Company asks that you create a public forum to collect original concepts for our energy-based weaponry. Without attractive arms, The Company has had a difficult time fulfilling military and civilian arms contracts. We expect that the USoT will pass time travel regulatory measures in one year, at which point I will likely no longer be permitted to collect submissions from the public forum you create. In order to keep time transmissions to a minimum, we ask that you, Alex Griendling, handle day-to-day operations of the forum. While we cannot directly reward you and your fellow designers for your collective efforts, know that any descendents of said designers will be aptly compensated in 2258.](http://garrettguillotte.org/blog/wp-content/uploads/2011/11/scan_transmission.jpg)